I’m Stefan Markovic.
By day, I’m the Head of Talent for a US DTC brand. I know exactly what it takes to find and vet people who can actually scale a direct-to-consumer business because I do it every day.
PerunHR exists because I kept seeing the same problem: founders losing months of momentum and six figures in revenue to hires that looked great on paper but couldn’t execute in a fast-moving DTC environment.
Traditional recruiters don’t understand DTC. They can’t tell the difference between someone who “managed ad spend” and someone who actually owned a P&L and scaled from $50K to $500K/month. I can. Because I’ve done it.
Why I Built PerunHR
The DTC hiring market is broken. Founders are making $50–100K hiring mistakes because generic recruiters send candidates who’ve never scaled a DTC brand, never managed a real ad budget, and don’t understand the pace.
“An insider recruiting for insiders. That’s the entire thesis.”
Every candidate goes through the same rigorous process I use in my day job. Not a quick phone screen and a resume forward, but a genuine evaluation of whether they can do the work at your specific stage of growth.
I source globally because the best talent for DTC isn't always in your zip code. But every hire comes with a 90-day guarantee, because I stand behind what I deliver.
The Battle Test — In Depth
This isn’t a standard recruitment process. It’s designed to simulate real work conditions at your company, so only the people who can actually do the job make it through.
Discovery Call
Learn the actual business problem, not just the job title.
Global Sourcing
Activate worldwide network: North America, Asia, South Africa, Philippines, LatAm, Eastern Europe.
Application Scorecard
10 minScored application with instant B-player disqualifiers.
Strategic Interview
45 minDeep-dive into past performance, decision-making, methodology.
Battle Test
2-4 hoursReal-world scenario based on YOUR business. Most candidates don't survive.
This is where the real separation happens. Candidates receive a task based on your actual business challenges — not a generic case study. We evaluate strategic thinking, execution quality, and how they communicate results.
Reference Verification
Every claim verified. "Scaled to $2M/month"? We call and confirm.
Shortlist Delivery
2-4 candidates with detailed evaluation reports. You know exactly what you're getting.
Want to Work Together?
15 minutes. No pitch, no pressure. Just a real conversation about your hiring needs.